Field of Expertise
We excel in transforming research into growth strategies, enabling data-driven decisions for competitive advantage.
Consumer Behavior and Attitudes
Opinion Polling & Social
Traffic, Profiling & Behavioral Study
Consumer Tracking
Mystery Shopper
Customized Ad Hoc
Quantitative
Qualitative
Fieldwork
Our adept fieldwork team gathers real-world data, bridging the gap between insights and implementation.
Focus Group Discussion
Engage in dynamic conversations with your target audience, extracting invaluable perceptions that shape impactful strategies.
Coding
Our meticulous coding process translates raw data into meaningful patterns, unraveling the narrative crucial for informed decision-making.
Product Development (In Home Use Test/ CLT):
PRODUCT TEST
Rigorous testing to assess the performance, usability, and appeal of your products.
PACKAGE TEST
Analyzing packaging designs to ensure they resonate with your audience and enhance product visibility.
BRAND TEST
Uncover the impact and perception of different brand names to solidify your brand identity.
research methods
We use different research methods to give us the edge
Utilizing a diverse array of research methodologies empowers us to gain a distinct competitive advantage. By employing various investigative approaches, we enrich our insights and enhance our strategic decision-making process.
A test in which the research is conducted in a regulated location under controlled environment. Usually administered for sensory tastings.
Face-to-face direct interaction with a respondent but uses tablets or computer when interviewing. Researchers simply input the data collected into the device for a direct transmission on a link that may be provided, in real time.
It is conducted in the house of the respondents where a product/s is placed for their use and evaluation. This study requires a longer period of time to allow for real life feedback from consumers. The researcher then visits the participant at the end of the use and interview the respondent for feedback and while using the product. This is commonly conducted for prototypes and improved products.
Usually done in the streets where respondents conduct Client business, Street Intercept is a survey conducted on site. Respondents are approached, screened and interviewed either on the spot or on a nearby area.
This method involves the use of researchers acting as customers to note, come into contact with and quantify all prescribed customer service criteria of a retailer. The study is designed to improve or maintain quality customer experience in Client’s retail stores.
A method where the questionnaire is filled out by respondents over the internet. Questionnaires are usually sent through a link. Respondents are given a period of time to complete the survey and are given incentives upon completion.
Let’s work together
Maximize your business with our strategic marketing research services today.